I fix operations that aren't working.
You've grown fast. Now you're stuck — systems are breaking, software doesn't talk to each other, your team is drowning in manual work, and the way you got here won't get you where you're going.
I step in, figure out what's actually wrong, and get you unstuck. Not with a slide deck. With real solutions — the right systems, the right software, AI where it makes sense — implemented, trained, and working.
The Problem I Solve
You built something real. But now:
Your team is working harder than ever and still falling behind
Your systems don't talk to each other (or they do, badly)
You've hired consultants before — and ended up doing their work anyway
Leadership is stretched thin and there's no one to hand things to
You know what needs to change, but not how to make it stick
Sound familiar?
That's where I come in.
What I Actually Do
I'm a fractional operations executive with 20+ years running service delivery, customer operations, and systems at scale.
Right now, I lead field operations, software systems, and a national customer service center for the largest privately held company in our industry — serving chains like Whole Foods, Walmart, Habit Burger, and hundreds more across the U.S.
When I work with you, I don't just diagnose the problem. I design the fix, implement it, train your team, and stick around until it's actually working.
Here's what that looks like:
Watching your workflows in action — not just reading reports
Interviewing your people to understand what's really happening
Building the SOPs, systems, and training your team will actually use
Staying engaged until the solution is running without me
I don't hand you a binder and wish you luck. I roll up my sleeves, work alongside your team, and stay until it's actually working.
Who I Work With
CEOs and Founders of SMBs
(up to ~1,000 employees) who've hit a ceiling and need someone who can see the whole picture — operations, systems, people — and move them forward.
Mid-Market Companies
That need senior operational leadership without a full-time executive hire.
Service-Based Businesses
Especially those with complex logistics, field teams, customer support operations, or high-touch service delivery. I'm industry-agnostic, but I thrive where service quality is the differentiator.
How I'm Different
"I've been burned by consultants too."
I once paid several hundred thousand dollars for a "turnkey" Salesforce implementation. What I got: offshore teams I was never told about, deliverables I had to redo myself, and hundreds of hours wasted cleaning up someone else's mess.
That experience made me the consultant I am today — the one I wished I'd hired.
Here's what that means for you:
I'm not cheap. But I don't waste your money either.
One Thing To Know About Me
I'm direct. I'll tell you what I see — even when it's uncomfortable.
And I need you to actually listen. Don't ask for my advice and then ignore it. If you give me the reins, I will get you results. But I can't help people who aren't ready to follow through.
If that sounds like a fit, we'll get along great.
What Working Together Looks Like
It all starts with a conversation
The Clarity Call
A quick conversation to understand where you are and whether I can help. No pitch — just a real read on your situation.
Then we find the right fit
Execution Sprint
Focused engagement to solve a specific problem: a system rollout, a process overhaul, a team restructure. Defined scope, real outcomes.
Implementation Partnership
Need to modernize your CRM, ERP, routing, AI, or service systems? I'll help you select the right tools, run the implementation, train your team, and make sure it actually sticks.
Or go all-in
Fractional Leadership
Ongoing VP/COO-level partnership. I embed with your team, set direction, build systems, and drive execution. This is how most of my work looks — and it's where I deliver the most value.
Selected Wins
National Accounts Center
Built a national accounts center from scratch — now serving major chains coast-to-coast through a mix of internal teams and service partners.
Read the story →CRM & System Transformation
Led a nationwide CRM and service system transformation — replacing legacy tools with modern, integrated platforms that actually get used.
Read the story →Deployment Recovery
Led the recovery of a stalled six-figure implementation, resolving deployment blockers and getting the system live. Reporting and analytics improvements continue.
Read the story →Route Optimization
Led the move from labor-intensive annual rerouting to software that can reroute an entire division in a day or two, with significant time and mileage savings.
Read the story →Training & Enablement
Created training and enablement programs that raised execution quality across distributed teams — without burning people out.
Read the story →Explore the Work
See how I approach the problems, what I do, and what changes for the operation.
View all →A Bit About Me
I'm based in Southern California. I've spent my career building and running service operations — the kind of work where execution matters more than strategy decks.
Outside of work, I help my retired parents run a small family vineyard near Paso Robles. I game (building two gaming communities right now). I cook. I make drinks. I host board game nights. I'm a foodie who loves exploring new restaurants with people I care about.
I bring the same energy to my work: show up, dig in, take care of the people around you, and make something good.
Ventures
Baker Commodities
I lead operations, software, and customer service for one of the largest service networks in our industry — 20 years of building what works at scale.
Go Brightly AI
My AI training and implementation practice — helping SMBs and teams adopt AI tools that actually support their work. No hype, no jargon, just practical adoption.
Visit Go Brightly AI →
Andreoli Vineyards
A passion project helping my parents live their dream. They tend the vines and make the wine; I keep the business running.
Ready?
If you're stuck, stretched, or just know there's a better way to run your operation — let's talk.
For Networking / Cold Outreach
I'm always open to connecting with other operators, founders, and people building interesting things. Drop me an email with a few lines on what you're working on — if it makes sense, I'll suggest a next step.
Drop Me An Email